What Social Media is NOT: Part Two
Last week, I talked about how social media is not about the money – feel free to check that post out! Today’s topic is “Social Media is not for the Faint of Heart”. For example, if you get your feelings hurt easily if you get overwhelmed easily, I’m going to talk about what that means and how to overcome it. I’m also going to talk about how social media is not that so what is it? Keep reading below!
1. Be Curious. I want you to be curious! There are so many different and fun features to use that come with social media. I encourage you to click a button you never clicked, go Live, post to your story, use geotagging or a GIF for the first time. Embrace your curiosity and be interested in trying all of the cool things social media offers. But I don’t want you to get overwhelmed and feel like you need to do everything at once. It’s a long road ahead of you and you can take it all as it comes. There’s no need to be nervous – you won’t break anything and it can be deleted or edited if you don’t like it! Just be curious about what social media offers you and don’t be afraid to act on it.
2. Be practical. Be practical with your social media. So many times people think “I need business so I’m going to tackle social media” and they go out there and they end up overdoing it. I encourage you to create a plan that’s practical for you in the long-term and most importantly, don’t have an outcome attached to your posts. There are so many people that want to post a video and their only goal is to have it go viral and unfortunately, that’s just not practical. You can’t have an outcome attached to your content before you share it. Instead, you need to shift your mindset and think “I’m putting this content out there to make someone smile”. Having no outcomes attached is an important mindset shift, which can make many people uncomfortable. But when you make that shift, you’ll be really happy with what you’re seeing from your posts on social media.
3. Follow Your Intuition. You may have thought to yourself before “Am I posting too much? Am I not posting enough or not the right things?” This is something you’ll really have to follow your own intuition on. If you have an inkling that you’re posting too much, I encourage you to look at what you’re posting and the engagement you’re receiving. I can almost guarantee you that you’re not posting too much – you probably need to be posting more. However, it may be what you’re posting that is the problem. Is it your brand? The aesthetics of your photos? Are you posting grainy photos from Google or are you posting aesthetically pleasing images of your products and services? There’s a big difference, so much so that you could be posting the same amount of times and be getting a completely different return solely based on your content and the pictures you’re posting. This is something you’ll need to follow your intuition on.
4. Be Consistent. People roll their eyes at this all the time (and may feel a ‘
If you’re ready to get started, I want to encourage you to create a plan using SMART (Specific, Measurable, Assignable, Relevant, Time-based) goals. Sit down and create a plan that is practical for you, your business and your lifestyle. If only posting to social media once a week is a plan that is practical for you, that’s fine. You don’t need to be posting every day but if you can handle it, I would encourage you to post 3x a week or once a day to your story. The most important thing is that it is a plan and schedule that is attainable for you.
Social Media is not for the Faint of Heart
If you get your feelings hurt easily, if you’re insecure about what you have to offer or don’t want to put yourself out there, social media might not be for you. To be successful in social media, you need to be confident and think “I can help people with what I hold inside of me” – if you can say that, it’s a good indication you’re ready to start posting online. I encourage you to start with your message, brand, and your content and then go from there.
Don’t get overwhelmed, know that you’re going to make mistakes, the beginning will be a lot of trial and error. Try posting something and if it doesn’t work, pivot and try something new. I’ve personally changed my brand multiple times over the past several years and it’s totally okay – you can do that too! You can change your brand if it isn’t working – you just can’t stop posting. Keep trying every week, especially if you want to see your business grow.
I encourage you to go out there and post something because someone needs to smile today because of the energy you hold inside of yourself. When you release your energy online, you’re making the world a better place. So, don’t get overwhelmed, stay curious and stay awesome!