|As a millennial and a business owner, I look at other business owners’ Instagram Stories first before I look at their feed. Stories may seem like a small part of social media but believe me when I say it makes a huge difference in getting people to be loyal to you and your brand. For example, I’ve watched other business owners for years and as soon as I’m in need of the services they offer, I know exactly who I’m going to use because of the relationship I’ve built with them through social media.
A fun and different way to create consistent content for your IG stories is to go into your archives! You can share posts you did years ago and add commentary about them to engage your audience.
First, are you archiving? Here’s how to check…
- Click on your stories (you must have a current story available to click on)
- Click on “More” at the bottom
- Go to Story Settings
- Scroll down to see if you have “Save to Archive” switched on.