Social Media Tips

It is widely thought that the digital age that marketers exist in today has changed every aspect of marketing. Today, marketers have more access to consumer behavior than ever before, considering most people in developed countries are using the internet daily, and some constantly. Digital marketing has changed marketing in that marketers must consider different ways of advertising, data storytelling, engaging with consumers, and so on and so forth. However, in a lot of ways, marketing has not changed. In the book Drucker on Management, Peter Drucker (1971) describes the aim...

Omni Social Media is a community for you. And, we are proud to share our work and the growth of our social media marketing and training services. We love what we do, and our top two goals are: 1. Help YOU LEARN to love working with social media too! 2. Support your business with the social media work WE DO WORK FOR YOU! We are a community to help you build yours. And, we are excited to offer three ways we can work with you to meet these goals: 1) in-person trainings, 2)...

Winning on Instagram is no easy feat. Standing out in a feed on any social platform is hard, for beginners and seasoned experts alike. Fortunately, Instagram has released exciting features, helping make it one of the top platforms for businesses to attract and reach new audiences.   So far in 2017, Instagram has rolled out feature updates each month. We now have the option to share posts of photo and video with multiple shots. Instagram updated it's live feature, which operates much like Facebook Live, and we can now save the footage for...

Facebook Official (FBO) was once “the” online indicator of the seriousness of your relationship status. It became the social trend more than a decade ago. It was a way of announcing to your community a key detail about yourself. How we answered the question, “So, are you Facebook Official?” said a lot.   Today, we at Omni Social Media want to know just how serious YOU and your business are! Are you FBO?   Do you have the right business page established? Are you using it strategically? Are you cultivating a useful network of followers?...

As entrepreneurs, we are familiar with the expression, “the ten-year overnight success” and we have to remind ourselves of this whenever we embark on new ideas and challenges. No project or business is an overnight sensation; it takes time, hard work and diligence. This is true of our social media efforts too. Establishing a quality online identity as an effective and supportive tool for our business’ unique needs is not going to happen instantaneously. But, with dedicated effort and a plan, it is going to happen. Here are our 4 tips for...

Growing social media influence and consumer awareness is all about how you present your brand. You have something great to offer, products, services, coaching, but whatever your business, you still need people to know WHO you are! How else do we garner new customers? How can we use social media branding to get new people to sign up or walk through the door? Social media branding requires an intentional online presence. We know this. So, let’s assume the basic first steps are complete - we have some key platforms selected (Facebook, Instagram,...

Goals are usually the theme of this week and next. As the year ends, we wonder what will 2017 bring? We repeatedly ask this, but we rarely spend enough time thinking about the more important question: what am I going to bring to 2017? The new year days away. And, we are thinking of what we are hopeful for and conjuring new resolutions to power us into next year. But, it is much harder to intentionally plan the right next steps to follow through with the ideas we have been dreaming about. If we...

There are so many ways to improve your social media efforts. Read below to get Omni Social's 4 tips to improve social media potential for your business. 1) COMMIT TO ENGAGING WITH THE TOP PLATFORMS: Based on number of users alone, here are the rankings of today’s top social media platforms: 1) Facebook (1.1 billion users) 2) Twitter (1 billion users) 3) LinkedIn (255 million users) 4) Pinterest (250 million users) 5) Instagram (100 million users) 2) MAKE A SCHEDULE: Make the time to have and maintain a schedule to the ensure the effort with these tools is not...

  Social media is one of the most efficient methods for getting your brand out there and making your local business known. The internet is the first place people look to find a new service or product. Roughly 90 percent of customers search first online. By not only having a website but by also maintaining active social media platforms, businesses increase their likelihood of being found in search results. If you build your online presence, they will come. In addition to the consumers reached through increased online presence, you also tap...

Have you ever thought about how your company's growth is boosted when your team is posting about your business on social media? Have you been looking for ways to get your team involved in your business social media strategy? The ability to encourage your team to utilize a professional social media presence is a great tool if you are a business owner who has employees. If you are in direct sales and have a downline, this is for you too! Do you have contractors or sales representatives in your company? How do you...