Plant the Seeds of Your Business

January is a great month to start fresh, but most importantly, get back to basics. Let’s use symbolism, because it’s fun. When you think of growing your business, think of it as a plant. In order to grow a plant with strong roots, you need good soil, the right amount of sun, and most importantly, you need to plant the …

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How to Develop Content for Your Target Market

You can push out as much content as you want on as many social media sites as you possibly can, but if it is not relevant to your target market, it is practically worthless to both your brand and your customers. Therefore, the question is how do you develop the right content for the right people? The first step in …

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Marketing In The Digital Age

It is widely thought that the digital age that marketers exist in today has changed every aspect of marketing. Today, marketers have more access to consumer behavior than ever before, considering most people in developed countries are using the internet daily, and some constantly. Digital marketing has changed marketing in that marketers must consider different ways of advertising, data storytelling, …

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What Social Media is NOT: Part Two

Last week, I talked about how social media is not about the money – feel free to check that post out! Today’s topic is “Social Media is not for the Faint of Heart”. For example, if you get your feelings hurt easily if you get overwhelmed easily, I’m going to talk about what that means and how to overcome it. …

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What Social Media is NOT: Part One

Social Media is NOT about making money, it is NOT about growing your business, money, going viral or even “the win.” I have three concepts to help me explain what I mean: Firstly, I have to talk about Lady Gaga. In her recent Oscar acceptance speech a couple of weeks ago, she said that it wasn’t about the win. It …

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Are You Missing Out?

Are you missing out on Instagram and all it has to offer? Do you log on to Instagram and think you’re awesome at using all of its tools? Or are you the opposite and find that Instagram is overwhelming and hard for you? Instagram is such a huge, fun platform to be a part of and contribute to. I was recently with …

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Turn It Up This Fall

There’s no argument here that summer can distract us from our work. Maybe it’s watching our peers, coworkers, or business partners take amazing vacations all summer long. Or, maybe it’s our own struggle to re-enter work life after some well earned R&R. Whatever it is that steals our motivation during the summer, it is a thing. With summer time coming …

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